The personalization of engagement: the symbolic construction of social media and grassroots mobilization in Canadian newspapers

This article explores the symbolic construction of civic engagement mediated by social media in Canadian newspapers. The integration of social media in politics has created a discursive opening for reimagining engagement, partly as a result of enthusiastic accounts of the impact of digital technologies upon democracy. By means of a qualitative content analysis of Canadian newspaper articles between 2005 and 2014, we identify several discursive articulations of engagement: First, the articles offer the picture of a wide range of objects of engagement, suggesting a civic body actively involved in governance processes. Second, engagement appears to take place only reactively, after decisions are made. Finally, social media become the new social glue, bringing isolated individuals together and thus enabling them to pressure decision-making institutions. We argue that, collectively, these stories construct engagement as a deeply personal gesture that is nevertheless turned into a communal experience by the affordances of technology. The conclusion unpacks what we deem as the ambiguity at the heart of this discourse, considering its implications for democratic politics and suggesting avenues for the further monitoring of the technologically enabled personalization of engagement

REGULARITIES OF THE VASCULARIZATION OF HUMAN ARTERIAL VESSELS

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Uses Genres and Media Ensembles : A Conceptual Roadmap for Research of Convergent Audiences

This chapter tackles one of the main methodological and conceptual challenges to current audience research: fragmentation of viewers’ practices of reception. The use of digital and networked media and the consequent multiplication of screens, distribution channels and content sources have further complicated the notion of “watching television” and, along with that, academic and applied audience research. The chapter reintroduces Maria Bakardjieva’s concept of uses genres and connects it with the concept of media ensemble, suggesting that for research on the domestic consumption of films and TV series, the application of these concepts in qualitative (ethnographic) research and in audience surveys comes with strong advantages. Firstly, the concepts help to identify distinct types of consumption practices linked with specific technological objects, with specific audiovisual content and with typical everyday situations, and they enable us to analyze consumption explicitly within the contexts of the spatiotemporal and social organization of everyday life. Secondly, in cases of small- and peripheral-market audiences, the concepts enable us to identify specifics in audiences’ practices linked with the characteristics of these markets (e.g., with localized and non-localized content, with domestic and global production, etc.). And thirdly, the concepts explicitly acknowledge power both involved in and shaping the analyzed practices by emphasizing the “generative process of technology,” i.e., the transformative role of users’ practices in shaping technological and economic systems

With a little help from my friends: An analysis of the role of social support in digital inequalities

This article reports an empirical study on the composition and socio-economic background of social support networks and their moderating role in explaining digital inequalities. It conceptually draws upon and empirically reaffirms Van Dijk’s multiple access model, acknowledging motivational, material, skill and usage divides, while focussing on the under-researched issue of social support as indispensible source of social learning. Besides a small group of self-reliants, the results indicate a pattern of relatively socially disadvantaged domestic support receivers, characterized by lower digital resources. A second social support pattern points to a relatively socially advantaged non-domestic support receivers (i.e. friends/colleagues), high in digital resources. Drawing upon the concept of homophily in social networks, the results indicate a link between offline and online exclusion, perpetuating digital inequalities

From 'River Cottage' to 'Chicken Run': Hugh Fearnley-Whttingstall and the class politics of ethical consumption

Lifestyle television provides a key site through which to explore the dilemmas of ethical consumption, as the genre shifts to consider the ethics of different consumption practices and taste cultures. UK television cook Hugh Fearnley-Whittingstall's TV programmes offer fertile ground not only for thinking about television personalities as lifestyle experts and moral entrepreneurs, but also for thinking about how the meanings and uses of their television image are inflected by genre. In this article we explore how the shift from the lifestyled downshifting narrative of the River Cottage series to the 'campaigning culinary documentary' Hugh's Chicken Run exposes issues of celebrity, class and ethics. While both series are concerned with ethical consumption, they work in different ways to reveal a distinction between 'ethical' and 'unethical' consumption practices and positions - positions that are inevitably classed

The conceptual and practical ethical dilemmas of using health discussion board posts as research data.

Increasing numbers of people living with a long-term health condition are putting personal health information online, including on discussion boards. Many discussion boards contain material of potential use to researchers; however, it is unclear how this information can and should be used by researchers. To date there has been no evaluation of the views of those individuals sharing health information online regarding the use of their shared information for research purposes

Cultivating reflexive research practice when using participants’ photographs as research data

This chapter reflects on a study exploring the development of a feminist consciousness. During the interviews participants were invited to share photographs that were significant to their feminist becoming. Various ethical and methodological challenges arose through the use of visual data, in particular the ethics of the interpretation and dissemination of participants’ personal photographs. Both issues were highlighted and addressed through reflexive research practice, which exposed how the researcher’s reaction to and feelings about the photographs impacted upon how they were interpreted and shared. Reflexivity demands that researchers interrogate their research choices and is essential for ethical and rigorous research. This chapter argues that visual methods, whilst posing new ethical challenges, can enhance the reflexive research practice necessary for responding to and navigating its challenges

Users’ encounter with normative discourses on Facebook:A three-pronged analysis of user agency as power structure, nexus and reception

This study asks whether users’ encounter with normative discourses of lifestyle, consumption, and health on social media such as Facebook gives rise to agency. The theoretical framework draws on reception analysis, for its implied, but central interest in agency that lies at the intersection of texts and audiences. Based on a critique of the “participatory paradigm,” a paradigm that situates the locus of agency in the structural opposition between senders and users, in the norms of rational deliberation or in the figure of the activist, gaps are identified which can be filled by adopting an explicit focus on the socio-cultural practices of ordinary audiences in their encounters with media discourses. The study investigates user agency on seven Facebook groups and pages with the help of a three-pronged perspective based on the notion of the media–audience relationship as (1) power structure, (2) nexus, and (3) reception. The analysis reveals that the structure at play on these Facebook groups and pages does not encourage user agency. However, user agency manifests itself through user interactions and expressive sense-making processes associated with reception. The benefits of such audience agency are a public, collective, and communicative sense-making process and an expansion of the professionally controlled text